When your main club problem becomes too many people for your daytime court slots. It’s a Jo Robinson kind of problem…
This is one of the best case studies I have read. Ebbisham challenged itself to reach a target audience of the over 50’s who played little or no sport. From scratch these sessions now have 50-70 players attending every week.
Note that this was not an exercise in converting squash or tennis players to Racketball it was to promote the game to “not sporty” people and build a brand new community. This is an incredible story.
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