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promote your sessions
Our successful case studies all have great links to local groups that help to promote their sessions and bring in new people. Some links can be reciprocal such as physios and U3A. Can you build a link with a local physio where you advertise them to your players and they advertise you to their clients? Groups such as the local doctors surgery or local council have the same goals as you with regards to fitness and wellbeing, see if you can form a link to work together towards this common goal!
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